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AdBlock and Ad Impressions

Zach B's Avatar

Zach B

03 Sep, 2015 04:59 PM


I am a marketer who is — believe it or not — a huge fan of Adblock. I work for an Inbound Marketing Agency and we encourage our clients to generate real content and not bore people with irrelevant banner/sidebar ads. I am writing a blog post on allocating more resources to content creation and less resources to digital advertising. I had a question about the relationship between Adblock and ad impressions. Will digital ad agencies still consider something "an impression" if a user lands on a page with Adblock enabled? I know when I visit a page with ads I get red notifications from AB letting me know how many ads have been blocked on a given page. I'm curious as to whether or not these are still "counted" as ad impressions.



  1. Support Staff 1 Posted by Rhana on 08 Sep, 2015 01:43 AM

    Rhana's Avatar

    Hi Zach,

    Ads that are blocked are not counted because they're never downloaded. I believe that may also be the case with ads that are hidden, but I'll confirm this with our developers.

    AdBlock Community Manager

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